In Mountain Dew's 2025 Super Bowl ad, singer Seal humorously transforms into a literal seal to perform "Kiss from a Lime," a playful twist on his hit "Kiss from a Rose." Set on Baja Beach, the 30-second spot features Seal serenading Becky G with the Baja Blast-inspired rendition, blending surreal visuals with a touch of nostalgia.

The ad was graded as an “A” by the Kellogg students and place 9 th on AdMeter. It also made iSpot Tv’s list of the most likeable Super Bowl ads of 2025. It did not make Sprout Social’s list of the top ads in terms of social media engagement on Super Bowl Sunday.

What worked? What didn't? We're sizing up all the ads from the Super Bowl here, from PuppyMonkeyBaby to the Seal seal.

Of the more than 60 commercials that aired during the 2025 Super Bowl, two featured flying facial hair and junk food — because what works up an appetite like a mustache taking flight? Those two mustache-forward ads were among the more memorable of the night’s commercials,

A Super Bowl LIX commercial by Romanow Law Group took a bold shot at Pittsburgh Steelers HC Mike Tomlin and his infamous ‘standard’ motto.