Ye, who has a history of spewing antisemitic hate speech, ran a Super Bowl commercial promoting Yeezy.com, which was selling white t-shirts with a bold Nazi symbol in black.

Kanye West Claims He Got Idea For Swastika Shirt '8 Years' Ago Amid Backlash For Antisemitic Comments Kanye West has revealed that his controversial Swastika t-shirt wasn't a spontaneous creation but a concept he had been planning for eight years.

The shutdown of Yeezy.com raises significant questions about the future of Kanye West’s brand. With Shopify severing ties, West has lost one of his most critical sales channels, leaving his business in limbo. Orders placed before the site was taken down remain unfulfilled, and it is unclear whether customers will receive refunds or their purchases.

West’s former spokesperson, Milo Yiannopoulos, had claimed the rapper deactivated his X account as part of a temporary break. However, reports suggest the controversy also impacted his personal life. Rumors indicate that West’s wife, Bianca Censori, is considering a divorce, allegedly due to ongoing scandals.

Kanye West took to his X, formerly known as Twitter, account to post a video directly addressing Dave Portnoy while wearing a swastika shirt. The video has now been deleted.