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Meta introduces advertising to WhatsApp in push for new revenues
Alice Newton-Rex, WhatsApp’s director of product, previously told the FT that WhatsApp statuses were “the world’s most used stories product”. They allow users to post images that disappear after 24 hours. The Updates tab attracts 1.5bn users daily, the company said.
WhatsApp breaks co-founder’s promise with plans to introduce ads
Meta has unveiled plans to introduce adverts on WhatsApp, breaking a promise by the messaging app’s co-founder never to do so. In a major update announced on Monday, WhatsApp said it will roll out paid advertising to its 3bn monthly users over the next few months.
The messaging service WhatsApp on Monday will begin to display ads for the first time as parent company Meta seeks to make ...
After years of providing free services without any bells attached, WhatsApp is now going to start showing ads on the popular ...
WhatsApp is rolling out new ad features including a subscription model that will allow channels to offer exclusive content ...
WhatsApp says that users will start seeing ads in some parts of the app, as owner Meta Platforms moves to a cultivate a new ...
They will appear in only one part of the Meta-owned messaging service, it said. The move is potentially lucrative, while ...
Unlike other Meta apps, the company has traditionally kept WhatsApp ad-free. That’s set to change, though ads will be limited ...
The major changes are focused on WhatsApp Channels and Status. For the first time, Channel owners will have the option to ...
But people who have chosen to link their WhatsApp account to Facebook or Instagram will see more personalised ads. The new ad ...
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