In the following three decades, both Adidas and Puma rose to dominance and signed deals with athletes such as Muhammad Ali and Joe Frazier (Adidas) and members of the Brazil national football team (Puma). Adidas introduced shoes customized for different sports, and grew rapidly.

May 10, 2024 · An in-depth article outlining the story of the Dassler brothers, their feud with one another, and the history of Puma and Adidas.

Apr 14, 2008 · Adidas and Puma may be among the most recognized brands in the world, but neither might exist if not for a bitter rivalry between two brothers from a little-known village in Germany.

Rudolf "Rudi" Dassler (26 March 1898 – 27 October 1974) was a German cobbler, inventor, member of the Nazi Party, businessman and founder of the sportswear company Puma. He was the older brother of Adidas founder, Adolf "Adi" Dassler.

Dec 6, 2021 · Adi then founded Adidas, while Rudi set up another well-known shoe company, Puma. The feud between the brothers divided their hometown, where at least one person in nearly every family worked for one of the two rival shoe companies.

Oct 24, 2022 · Over time, Adidas far surpassed Puma in sales, thanks to Adi's creativity and technical acumen, although Puma still did quite well. But while the two were hard at work competing against one another, they paid no attention to another shoe company — Nike — that was quietly gaining market share.

Dec 6, 2024 · If competition fosters innovation and progress, then Adidas and Puma certainly came to define that pillar of capitalism. The personal rivalry between Adi and Rudi deepened, fueling a drive for footwear supremacy that eventually crossed borders and reached millions of people around the world.

Mar 12, 2024 · Adidas and Puma have introduced groundbreaking innovations in their products to gain a competitive edge. From Adidas's Boost technology, which provides superior cushioning and energy return, to Puma's Netfit lacing system, which allows for customisable fit and support, these brands have revolutionised how athletes perform and experience their ...

It is no secret that Puma and Adidas are two of the biggest names in the shoe and apparel industry. Both of these brands have a long and rich history, and they have been competing with each other for decades. But what are the differences between the two? Which one is …

Puma SE is a German multinational corporation which designs and manufactures athletic and casual footwear, apparel, and accessories, headquartered in Herzogenaurach, Bavaria, Germany.Puma is the third largest sportswear manufacturer in the world. [8] The company was founded in 1948 by Rudolf Dassler (1898–1974). In 1924, Rudolf and his brother Adolf "Adi" Dassler had jointly formed the ...