Apr 2, 2024 · Generative artificial intelligence (AI) describes algorithms (such as ChatGPT) that can be used to create new content, including audio, code, images, text, simulations, and videos. Recent breakthroughs in the field have the potential to drastically change the way we approach content creation.

Jun 14, 2023 · Generative AI is a step change in the evolution of artificial intelligence. As companies rush to adapt and implement it, understanding the technology’s potential to deliver value to the economy and society at large will help shape critical decisions.

Aug 25, 2023 · Within the technology’s first few months, McKinsey research found that generative AI (gen AI) features stand to add up to $4.4 trillion to the global economy—annually. The articles and reports we’ve published in this time frame examine questions such as these:

Jan 9, 2024 · Gen AI–enabled intelligence engines can help across three fronts: predicting potential HAQ patterns for a given submission; rapidly crafting appropriate sponsor responses; and providing deeper intelligence to submission strategies.

May 30, 2024 · If 2023 was the year the world discovered generative AI (gen AI), 2024 is the year organizations truly began using—and deriving business value from—this new technology.

Aug 1, 2023 · Explore McKinsey's State of AI in 2023 report, a detailed new survey that looks at how generative AI is reshaping the world's industries and workforces.

Jul 26, 2023 · Generative AI can be used to write code, design products, create marketing content and strategies, streamline operations, analyze legal documents, provide customer service via chatbots, and even accelerate scientific discovery.

Mar 8, 2023 · Generative-AI-powered tools can keep the conversation going or make styling recommendations after a shopper leaves the store, coach sales associates on how to engage with customers, personalize communications for specific customers, and analyze consumer profiles and online real-time interaction.

Nov 14, 2023 · More and more companies are leveraging generative AI in real estate endeavors. We look at seven steps to transform industry data into actionable insights.

Dec 5, 2023 · Generative AI (gen AI) burst onto the scene in early 2023 and is showing clearly positive results—and raising new potential risks—for organizations worldwide. Banking leaders appear to be on board, even with the possible complications.