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    Energizer Bunny - Wikipedia

    • The Energizer Bunny was first created as a parody of the Duracell Bunny, which first appeared in television advertising in 1973, in its "Drumming Bunny" commercial. Duracell had purportedly trademarked the drumming bunny character, but whether they had or not, said trademark had lapsed by 1988, providing Energizer an opening to create their o… See more

    Overview

    The Energizer Bunny is the mascot of Energizer batteries in North America. It is a pink mechanical toy rabbit with an … See more

    Campaign success

    Despite the immense popularity of the campaign, sales of Energizer batteries actually went down during the years that the ads ran. Duracell claimed that 40 percent of its customers thought the campaign … See more

    In popular culture

    In North America the term "Energizer Bunny" has entered the vernacular as a term for anything that continues endlessly, or someone that has immense stamina. In Europe and Australia the term "Duracell Bunny" ha… See more

    Legal challenges

    When Energizer's 1988 parody became an advertising success and Energizer trademarked its bunny, Duracell decided to revive the Duracell Bunny campaign and filed for a new United States trademark of its own, citi… See more

    External links

    • Official website Archived 2012-03-03 at the Wayback Machine
    • All Effects See more

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