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  1. Companies Are Using AI to Make Faster Decisions in Sales and …

    Jun 6, 2025 · In today’s dynamic business environment, decision-making in sales and marketing is shifting from reflective to reflexive, leveraging real-time data and AI to enable immediate, …

  2. 5 Skills Every Salesperson Needs to Succeed

    Sep 19, 2022 · A sales leader at an asset management firm reflected: “Our inside salespeople are doing a better job than our field salespeople. And they make one third as much.” In the …

  3. Sales and marketing - HBR - Harvard Business Review

    5 days ago · Find new ideas and classic advice for global leaders from the world's best business and management experts.

  4. Why Some Sales Teams Are Actually Growing Alongside AI

    Sep 2, 2025 · Despite advances in AI and digital tools human expertise remains crucial for complex and high-stakes purchases, where salespeople help buyers navigate ambiguity and …

  5. 4 Steps That Can Optimize Your Sales Process - Harvard Business …

    Sep 24, 2024 · Sales is an art where outcomes matter, so most advice about performing well in this role focuses on the desired outcome: closing the sale. But a close is the result of actions …

  6. 5 Gen AI Myths Holding Sales and Marketing Teams Back

    Feb 21, 2025 · New and disruptive technologies often generate both excitement and anxiety, and generative artificial intelligence (gen AI) is no exception. In marketing and sales, the buzz …

  7. The 5 Things All Great Salespeople Do - Harvard Business Review

    Dec 18, 2018 · It’s not a coincidence that the top salespeople in your company are probably at the top of the leaderboard year in and year out. Some may think it’s because certain people have …

  8. How CEOs Make or Break Sales - Harvard Business Review

    Mar 5, 2025 · A conversation with INSEAD professor Christoph Senn on what to do if your CEO is either overly involved—or not involved enough—in deals.

  9. A Better Way to Link Sales and Marketing - Harvard Business Review

    Many companies have siloed customer data and an incomplete suite of capabilities, making it impossible for their customer-facing teams to access real-time, synchronized data—and to …

  10. Contribution Margin: What It Is, How to Calculate It, and Why You …

    Oct 13, 2017 · To understand how profitable a business is, many leaders look at profit margin, which measures the total amount by which revenue from sales exceeds costs. But if you want …