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Marketing.ie magazine new edition out soon
Ireland’s top marketing and media magazine Marketing.ie returns after an unexpected Covid-19 break with a new issue being posted out on July 1. Editor Michael Cullen decided to put the magazine on hold in mid-March once it became clear that businesses would find it hard to do business as usual given the exceptional health and economic impact of the lockdown.
About us - Marketing.ie
Marketing magazine is Ireland’s leading marketing, advertising and media monthly. Marketing.ie is read by Ireland’s top marketing and media executives, online and digital companies, advertising agencies, PR practitioners, researchers, direct marketing and promotion firms, designers, event organisers and film and sound studios. Marketing.ie is syndicated by controlled circulation on a ...
Who's Ireland's top marketer for 2024? - Marketing.ie
Marketing.ie invites you to enter or nominate this year’s Marketer of the Year™. We’re looking for individuals with vision, drive, exceptional strategic and leadership abilities, who have achieved outstanding success for their brand and business. Since 1993, Marketer of the Year™ has saluted Ireland’s top marketers, who through their passion and commitment, have created winning […]
Aldi voted most reputable supermarket - Marketing.ie
Irish shoppers have voted the German discounter Aldi as the most reputable supermarket in Ireland, the 2023 RepTrak Ireland Report indicates. The annual survey of 5,500 adults measures the level of trust, respect, admiration and esteem consumers have for Ireland’s largest and most visible companies. The interviews were conducted in January and February. Aldi scored […]
Repak ads come clean on how to recycle - Marketing.ie
A new Repak campaign by The Brill Building aims to change the way Ireland recycles packaging. ‘The Most Sorted’ calls on businesses and the public to reduce the amount of packaging that goes to waste by sending material ‘clean, dry and loose’ to recycling. It is the agency’s second national campaign since ‘Re-imagine’ in 2022 […]
Most top Irish advertisers to cut spend by 22% - Marketing.ie
As many as 12 of Ireland’s top 20 advertisers among the 40 leading brands that account for €160 million of media spend plan to reduce their budgets for the rest of the year, a report for Ebiquity Marsh, in line with the group’s recent global survey. Local budgets are due to drop by 22 per […]
Articles Archive - Marketing.ie
Feb 8, 2024 · Barry Dooley recounts the story behind the making of the much-loved Barry’s Tea Christmas radio ad created by the doyenne of Irish copywriters, the late Catherine Donnelly, at Irish International.
Three trends for 2023 worth noting - Marketing.ie
Mar 2, 2023 · Margaret Gilsenan selects three emerging trends which she believes Irish marketers ought to consider It’s that time of year again. The time when countless groups, individuals and organisations have a go at predicting trends. In those that I have examined so far, three themes emerge that I thought worth mentioning or exploring further: namely […]
Irish people question advertising’s role - marketing.ie
May 14, 2024 · Research shows that 77 per cent of Irish people believe that the advertising industry should help people lead healthy, sustainable lives while at the same time 45 per cent agree that the world would be better off without advertising in its current form. The Ipsos B&A study, entitled Good Life 2030 Ireland, indicates that one […]