AdExchanger | News and Views on Data-Driven Digital Advertising …
Your trusted source for in-depth programmatic news, views, education and events. AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and AI to commerce, CTV, measurement and mobile.
Programmatic I/O 2025 Las Vegas | AdExchanger
GROUP RATES AND ADEXCHANGER MEMBER DISCOUNTS. Don’t go it alone, bring the whole team! Groups of 3 or more will receive 10% off the total registration fee.
Is The Trade Desk A Hero Or Villain To Independent Ad Tech?
Oct 11, 2024 · As The Trade Desk grows more powerful, its moves are attracting more attention – and even frustration – from independent ad tech. We explore why. Plus: an update on Google Chrome’s user choice mechanism.
Nielsen Says You Shouldn’t Count Out The Old Guard Just Yet
Nov 15, 2024 · Earlier this month, the MRC not only renewed Nielsen’s national panel measurement accreditation, but also approved the integration of first-party streaming data into the company’s existing panel.
Curation Doesn’t Really Work For Publishers. Here’s How To Fix It
Nov 19, 2024 · Advertisers want more transparency into and control over open marketplace quality. But curation is not the answer. Solutions that fundamentally address the issues curation attempts to solve already exist.
Rumor: DoubleVerify Is Interested In Acquiring Lumen Research
Nov 22, 2024 · The attention market is heating up, leading to an arms race as platforms build attention measurement offerings to meet growing advertiser demand.. Ad verification platform DoubleVerify (DV) has been riding the trend for years. It launched its Attention Lab in 2022 and named a dedicated SVP to head up the initiative last year.. It also rolled out attention-based …
AWARDS 2024 | AdExchanger
CELEBRATING EXCELLENCE IN DIGITAL MARKETING AND ADVERTISING. The editors of AdExchanger present the 2024 AdExchanger Awards, the only recognition program honoring the best of the best in programmatic.
Addressable TV’s Slice Of The Advertising Pie Keeps Growing
Nov 21, 2024 · Addressable has come a long way in the last few years. When industry-initiative-turned-nonprofit Go Addressable first launched in 2021, one-to-one TV ad delivery was just a small portion of overall media buys.
3 Introduction Commerce Media at the Tipping Point: How brands, agencies, media companies, and retailers are optimizing commerce media & retail media networks Fluent and AdExchanger developed this study to quantify how top brands, agencies, media companies, and
The Programmatic and Marketing Technology Events of the Year
Your trusted source for in-depth programmatic news, views, education and events. AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and AI to commerce, CTV, measurement and mobile.