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Campaign India reports on an emerging media and has grown to be the authoritative voice of the media, marketing and advertising community in the asia pacific region
Googlies on Google: A curiosity-driven game for search
Oct 24, 2024 · Googlies on Google: A curiosity-driven game for search . The campaign, conceputalised by Ogilvy India, aims to make the simple task of searching for information on Google into a curiosity-driven, interactive search experience.
The changing face of political ad campaigns in India
May 6, 2024 · One of the BJP's popular 2014 election videos. One amongst BJP's "India Shining" ads in 2014. Speaking about the 1984 and 2004 campaigns, Jha says, “After the demise of Indira Gandhi, invoking a sentiment of fear that had enveloped the country channelised into a great public mobilisation.
Vineeta Singh on why 'Sugar Cosmetics is not just a beauty brand, …
Mar 11, 2024 · Vineeta Singh on why 'Sugar Cosmetics is not just a beauty brand, it's a catalyst for change within the industry' As a part of our extended International Women's Day coverage, Sugar Cosmetics' Vineeta Singh shares snippets of her entrepreneurial journey to date, as well as insights on why championing women's entrepreneurship and inclusivity in …
Kartik Aaryan and Manforce Condoms look to champion consent …
Aug 7, 2023 · Manforce Condoms has rolled out a campaign ‘apne partner se puchho’ (ask your partner) featuring actor Kartik Aaryan, to highlight how one should take into consideration the preference of a partner.. Conceptualised by Wunderman Thompson, the film brings to light the duality of Aaryan, revealing contrasting conversations.
Advertising - Campaign India
From leaks to locks: Ensuring piracy-free OTT content to maximise advertising ROI The co-founder and CEO of VdoCipher explains why brand marketers must advocate for DRM to help OTT platforms secure streaming content and boost their own advertising returns.
Edelweiss General Insurance is now Zuno General Insurance
Feb 6, 2023 · Edelweiss General Insurance announced its rebranded identity on 6 February 2023 as Zuno General Insurance. The brand’s refreshed name ‘Zuno’ is derived from the words ‘Zeal’ and ‘Uno’.
Battle of the Brands: MakeMyTrip vs EaseMyTrip (part two)
Dec 7, 2021 · Talkwalker is a consumer intelligence acceleration platform, helping over 2,500 brands drive business impact with actionable consumer insights.The Battle of the Brands series utilises Talkwalker’s AI-enabled Blue Silk technology to analyse millions of images, videos, audio, conversations, and tags from across social media, blogs, news channels, etc. - …
Living on a prayer: Cycle Pure Agarbatti at 75 - Campaign India
Sep 11, 2023 · He left his ancestral village and went to Coorg because that’s where the opportunity lay. By the time India gained independence in 1947, he had already become a competent accountant and pretty knowledgeable about running businesses as well.
Imperial Blue's 'men will be men' continues as Karan Wahi …
Oct 13, 2020 · Kartik Mohindra, chief marketing officer, Pernod Ricard India, said, “Imperial Blue’s 'Men Will Be Men' campaigns have a successful legacy of delivering unforgettable films that celebrate ‘the lighter side of life’.