150 years of Levi's 501 blue jeans
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150 years of Levi's 501 blue jeans
In 1873 Levi Strauss and his tailor, Jacob Davis, created the modern denim pants known as blue jeans, designed for workmen. Today they are a clothing staple, and an icon of fashion. Correspondent Serena Altschul explores the history of blue jeans, and visits the Levi's laboratory where new denim finishes are being tested.
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On February 26, 1829, Levi Strauss was born in Bavaria. At the age of 18, he moved to the United States to run a dry goods store with his brothers in New York. During the California Gold Rush, Strauss traveled to San Francisco in 1854 to open a west coast branch to sell goods to gold miners. His business sold a variety of clothing items, including trousers made from canvas. Jacob W. Davis, one of Strauss’ customers and one of the inventors of riveted denim pants, went into business with Strauss
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On February 26, 1829, Levi Strauss was born in Bavaria. At the age of 18, he moved to the United States to run a dry goods store with his brothers in New York. During the California Gold Rush, Strauss traveled to San Francisco in 1854 to open a west coast branch to sell goods to gold miners. His business sold a variety of clothing items, including trousers made from canvas. Jacob W. Davis, one of Strauss’ customers and one of the inventors of riveted denim pants, went into business with Strauss
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-The greatest story ever worn- Levi strauss & co bestaat 150 jaar 🎈 en daarmee viert ook de 501 zijn 150e verjaardag! Dé spijker broek met straight fit & knoopgulp. Een ware musthave! Heb je er nog geen één in de kast liggen? Je shopt dit iconische model bij House of Indigo 👌 #levis#levisstrauss#levis501#501#501jeans#houseofindigo#denhelder#bestdenimsintown#levis150thanniversary | House of Indigo
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-The greatest story ever worn- Levi strauss & co bestaat 150 jaar 🎈 en daarmee viert ook de 501 zijn 150e verjaardag! Dé spijker broek met straight fit & knoopgulp. Een ware musthave! Heb je er nog geen één in de kast liggen? Je shopt dit iconische model bij House of Indigo 👌 #levis#levisstrauss#levis501#501#501jeans#houseofindigo#denhelder#bestdenimsintown#levis150thanniversary | House of Indigo
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